(Relaxnews) – If you see crowds of bearded, mustachioed hipsters elbowing one another in your nearest produce aisle, it’s likely because they’re trying to grab the last head of kale before a predicted shortage hits the globe.
Because according to a new report out of Australia, one of the world’s biggest kale seed suppliers says it has run out.
In an interview with ABC’s Lateline, Bejo Seeds said it has run out of every variety of kale seed systemwide due to meteoric demand for what’s easily become the trendiest vegetable today.
“You could describe it as embarrassing to us, but it’s just one of those things that’s happened on a global basis,” said Tony Hubbard of the supplier’s Australian office.
“It’s caught us out well and truly, we put our hands up to that.”
Australian farmers and growers interviewed also agreed that they can’t keep up with demand that is upwards of 1,000 percent higher this year than last.
That compares to volume growth rates in the fruit and vegetable industry which average five to 10 percent.
After languishing in obscurity, the leafy, hearty cabbage shot to the top of the vegetable kingdom in recent years when it was hailed as a versatile superfood and gained celebrity endorsements from stars.
Of the vegetable du jour, Kevin Bacon said “…a day without kale is like a day without sunshine.”
(Incidentally, bacon and kale go well together).
Jennifer Aniston said she owed her stripper body in the movie “We’re the Millers” to a diet of kale and lean proteins.
And stars like Gwyneth Paltrow, Anne Hathaway, Heidi Klum and Nick Jonas have spoken up about their love of the green stuff.
The vegetable has succeeded in gaining such fandom, that last year more than 250 babies in the US were named Kale, notes Landline.
The beauty of this nutrient-rich vegetable is its versatility, as kale is popular in salads, smoothies and juices, and chips.
Earlier this spring, American consumers also panicked when word spread that crops across the US were being ravaged by a virulent pest.