(Relaxnews) – The second week box office take for “Transformers: Age of Extinction” is enough to make Paramount’s film the biggest of all time in China.
Standing on US$222.7m after its second weekend on release, the movie is already outpacing the lifetime revenue of James Cameron film “Avatar” (US$221.9m), notes The Hollywood Reporter.
It’s a resounding success for Paramount, whose 2011 “Transformers: Dark of the Moon” contained exclusive content for Chinese audiences, and which co-produced “Age of Exctinction” in conjunction with toy maker Hasbro as well as China’s Jiaflix Enterprises and the state-run China Movie Channel.
“Transformers: Age of Extinction” further benefited from the inclusion of two high-profile Chinese actors in Li Bingbing and Han Geng, a reality TV open casting call, and prominent product placement during scenes shot in Hong Kong and on the mainland.
It had a US domestic gross of $175m by July 6, set against production costs of $210m, while a worldwide take of $576m makes it the fifth biggest film of the year so far, one place ahead of “Godzilla,” and behind “Maleficent,” “The Amazing Spider-Man 2,” “Captain America: The Winter Soldier” and “X-Men: Days of Future Past” in first.
Both “Transformers: Dark of the Moon” and 2009’s “Transformers: Revenge of the Fallen” had been announced Obviously Worst Film at the annual Oklahoma Film Critics Circle Awards, with the franchise now a regular at the Razzies.