Paris Hilton’s new fragrance is called Gold Rush

Tuesday, July 12th, 2016. Filed under: Beauty & Style Hollywood Stars Home & Garden

Lemon zest, velvet orchid and vanilla are among the notes present in the latest fragrance — the 20th — developed by Paris Hilton.

Paris Hilton for Parlux's Paris Hilton Gold Rush © PRNewsFoto / Parlux Fragrances, Ltd.

Paris Hilton for Parlux’s Paris Hilton Gold Rush
© PRNewsFoto / Parlux Fragrances, Ltd.

The bottle will be sold at launch through Home Shopping Network from its June 27 debut through to August 1, 2016, when general retail availability commences.

Bergamot, nectarine, rose, violet, praline, and cashmere wood are also present in the scent.

“Paris Hilton has never believed in just one signature scent,” said partner Parlux Fragrances as part of a prepared statement.

Fashion photographer Victor Demarchelier was commissioned to shoot the campaign, which Paris is to promote across her own social media channels.

  cp/cm – Relaxnews

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