Guests preview a Louis Vuitton "maison" store in Shanghai on July 18, 2012. The Louis Vuitton "maison" was to open in Shanghai on July 21, the first such specialty store in China with personalization possibilites. ©AFP PHOTO/Peter PARKS

(HONG KONG-Relaxnews) – Louis Vuitton is certainly no shrinking violet when it comes to self-promotion and the brand made its intentions in China well and truly clear Thursday, taking out the whole front page of a national newspaper to promote the opening of its new store in Shanghai this Saturday.

With one whole floor that will be open “invite-only,” a gilded spiral staircase and specially designed offerings for the Chinese market — such as made-to-order cases for tea sets and mahjong tile carrying cases — the outlet in the fashionable Plaza 66 mall is designed to further cement the Louis Vuitton brand in a market now worth an estimated 160 billion yuan (20.4 billion euros) per year, third most in the world behind the United States and Japan.

The Shanghai store that featured on the front page of the China Daily newspaper will be the brand’s largest in China, spread across four floors and seeing visitors attended to by more than 100 staff members. There’s even a hairdressing salon on the private floor.

Louis Vuitton’s Shanghai “maison” joins 15 similar outlets across the globe where the focus from the brand is on made-to-order goods for the very highest-end of the luxury market.