French chef Jacques Pepin's American show 'Essential Pepin' is based on his cookbook of the same name and is a finalist in an international culinary competition. ©All rights reserved

(Relaxnews) – In a move that recognizes the wide ranging impact of food blogs, websites and videos for foodies, an international cookbook competition has added a new media and broadcast category led by chefs like Jacques Pépin, Ming Tsai, and GiltTaste.

Finalists for the 2012 International Association of Culinary Professionals (IACP) were announced February 16 and, in a 26-year first, will be casting the spotlight on emerging media channels.

Just as the publishing world is fast evolving, so too is the old guard of the food world. Earlier this year, the organizers of the Gourmand World Cookbook Awards, for instance, announced that they’ve added mobile apps to this year’s competition, acknowledging the growing popularity of smartphone technology for home cooks.

And last year, the James Beard Foundation Awards — known as the Oscars of the food world in the US — handed their first ever humor award to a mysterious Twitter personality known as Ruth Bourdain, a snarky, fictitious mash-up of Ruth Reichl, the former editor-in-chief of Gourmet magazine, and Anthony Bourdain.

Meanwhile, in the new Televised Culinary Series category at the IACP, French chef Jacques Pépin’s show Essential Pépin will go up against Ming Tsai’s Asian food show, Simply Ming, and the New York Chow Report.

California-based blog 5 Second Rule, written by food writer Cheryl Sternman Rule, covers the gamut from recipes to food news and kitchen ware, while Tom Hirschfeld’s blog Bona Fide Farm Food is an online repository of recipes built around quality ingredients and whole foods.

And Peter Reinhart’s blog Pizza Quest scours the best pizzerias and pizza pies in the US. All are vying for the title of best Culinary Blog., and Find. Eat. Drink, meanwhile, have also been named as finalists in the category of best Culinary Website., an online marketplace for premium, gourmet and luxury ingredients helmed by Reichl, has been shortlisted in categories like Culinary Product or Brand Website, and Humorous Video for “The Good, The Bad and The Leafy,” described as a “classic Western shoot-out between a corn cob and a string bean.”

Winners will be announced at a gala ceremony in New York on April 2.