H&M to launch beauty line this fall

Wednesday, May 13th, 2015. Filed under: Beauty & Style Home & Garden
H&M Beauty will hit stores this fall. ©H&M

H&M Beauty will hit stores this fall.
©H&M

(Relaxnews) – Clothes giant H&M is launching a beauty and makeup line, which will hit some 900 stores worldwide this fall.

The company announced on Tuesday that the new H&M Beauty concept will offer more than 700 products spanning body and hair, beauty accessories and makeup. A premium line and sustainable products certified by Ecocert will also be available.

“We are very pleased to develop cosmetics at H&M. This is an opportunity to be inventive, creative and have fun with fashion and colors,” said H&M Beauty’s concept designer Sara Wallander.

The new line will also be available online, with fresh limited edition items available each season.

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