With summer just around the corner, the French luxury brand has unveiled a new version of its “Live Irrésistible” fragrance, launched less than a year ago. For 2016, Givenchy captures the scent’s uplifting joie de vivre in an Eau de Toilette, for an even more refreshing, rich and audacious version of the original fragrance. It’s due to land in stores for summer 2016.
Like the original Eau de Parfum, Givenchy’s Eau de Toilette was developed by Dominique Ropion (Lancôme “La Vie est Belle,” Paco Rabanne “Invictus,” Dior “Pure Poison,” Givenchy “Amarige”). The perfumer has created an uplifting and fizzy fragrance, bursting with floral, fruity notes.
“Live Irrésistible – Eau de Toilette” opens with soft top notes of pear and juicy raspberry, bringing a fresh and fruity zing to the scent. Rose brings richness to this fruity cocktail, which rounds off with notes of Jamaican allspice, blonde wood and musk.
The scent’s long, slender and textured bottle is finished in shades of pink, with pastel-hued glass and a brighter, candy pink label.
American actress Amanda Seyfried returns as the face of “Live Irrésistible” in a campaign filled with elegance and humorous self-mocking. The campaign includes a TV ad, filmed by Matthew Frost, and a magazine ad, which sets the Givenchy ambassador in a summery Parisian scene, shot by Matt Irwin.
Givenchy “Live Irrésistible – Eau de Toilette” is available in 40ml and 75ml formats.