Farfetch partners with Apple on new music channel

Luxury fashion retailer Farfetch.com is teaming up with Apple on a new music channel reports WWD.

© AFP PHOTO/Jewel Samad

Set to launch Tuesday, the new channel will see Farfetch feature two playlists of Apple music on its website and mobile devices.

The playlist “Songs From the Shoot” will be created by the Farfetch team and as the name implies, will be based on the music played during editorial shoots. “#TuneTuesdays” will be chosen on a weekly basis by Farfetch editors and inspired by current themes and events.

Commenting on the news Stephanie Horton, Farfetch.com’s chief marketing officer, told WWD, “This new partnership allows us to connect with our customers at multiple lifestyle touch points, as they may want to access playlists while working out or driving during their commutes, as well as shopping the app.”

Launched in 2008 by José Neves, Farfetch.com is now available in more than 190 countries worldwide.