Djokovic new UNICEF goodwill ambassador

Sunday, August 30th, 2015. Filed under: Sports & Recreation World News

By Mariano Andrade

UNICEF Deputy Executive Director Yoka Brandt  and Novak Djokovic, the number one ranked tennis player in the world, hold a signed agreement announcing Novak Djokovic as a UNICEF Goodwill Ambassador at UNICEF House. On 26 August 2015, UNICEF announced Novak Djokovic’s appointment as a Goodwill Ambassador. Djokovic, the number one ranked tennis player in the world, has focused on the issues of vulnerable children and their communities through his previous position as a UNICEF Serbia Ambassador and his own Novak Djokovic Foundation. Djokovic first teamed up with UNICEF in 2011 when he was appointed a UNICEF Serbia Ambassador.  Since then, he has been lending his support to improving the lives of children, especially those who are amongst the most marginalized, with a particular focus on the importance of early childhood education and development in providing children with the best start to life.  Novak also signed a Memorandum of Understanding between the World Bank and the Novak Djokovic Foundation, setting out how the two institutions can partner more closely to promote  early childhood development.  UNICEF and the Foundation have established a close cooperation on bringing early childhood services  to every child and family in Serbia, and the welcome addition of the Bank’s resouces will allow an even broader reach to the most deprived children around the world.© UNICEF/NYHQ2015-2048/Nesbitt

UNICEF Deputy Executive Director Yoka Brandt and Novak Djokovic, the number one ranked tennis player in the world, hold a signed agreement announcing Novak Djokovic as a UNICEF Goodwill Ambassador at UNICEF House.
On 26 August 2015, UNICEF announced Novak Djokovic’s appointment as a Goodwill Ambassador. Djokovic, the number one ranked tennis player in the world, has focused on the issues of vulnerable children and their communities through his previous position as a UNICEF Serbia Ambassador and his own Novak Djokovic Foundation. Djokovic first teamed up with UNICEF in 2011 when he was appointed a UNICEF Serbia Ambassador. Since then, he has been lending his support to improving the lives of children, especially those who are amongst the most marginalized, with a particular focus on the importance of early childhood education and development in providing children with the best start to life. Novak also signed a Memorandum of Understanding between the World Bank and the Novak Djokovic Foundation, setting out how the two institutions can partner more closely to promote early childhood development. UNICEF and the Foundation have established a close cooperation on bringing early childhood services to every child and family in Serbia, and the welcome addition of the Bank’s resouces will allow an even broader reach to the most deprived children around the world.© UNICEF/NYHQ2015-2048/Nesbitt

New York, United States | AFP |  – Reigning world tennis champion Novak Djokovic became a new goodwill ambassador for the UN Fund for Children on Wednesday, joining a roster of athletes and celebrities to hold the post.

The 28-year-old Serbian, who grew up during the Balkans war, has already worked to help vulnerable children through his role as UNICEF Serbia ambassador and his Novak Djokovic Foundation.

“I am honored to have become a goodwill ambassador for UNICEF, and to continue to help defend and uphold children’s rights and provide access to early childhood care and development for every girl and every boy,” he said in a statement.

Djokovic, who was born in Belgrade in 1987 shortly before the Balkans war broke out, spent much of his childhood in Serbia. He has said on past occasions that tennis was a “blessing.”

He told a news conference at UNICEF headquarters in New York that relying on the support of his family during time of war and economic crisis made him “even stronger” and led him to appreciate values in life.

“Unfortunately in my country and in many disadvantaged rural areas around the world children live in such circumstances that they are discouraged to dream,” he told reporters.

Dressed in a suit, dark tie and white shirt, the married father of one spoke of the low rate of children going to preschool or attending preschool programs in Serbia.

Champion for children

“UNICEF has inspired my foundation to determine the mission of working on the early childhood development,” he said.

In a statement distributed by UNICEF he said the early years of life are crucial for child development.

“When well nurtured and cared for in their earliest years, children are more likely to survive, to grow in a healthy way, to have fewer illnesses, to develop thinking, language, emotional and social skills and become productive and successful citizens of society.”

Yoka Brandt, UNICEF deputy executive director, said Djokovic was a “true champion” for children around the world.

“He has shown that a powerful voice and powerful actions can make a difference for children, especially when they are very young,” she said.

Djokovic, who holds 54 titles including nine Grand Slams, joins other famous goodwill ambassador for UNICEF, including David Beckham, Katy Perry, Roger Moore, Shakira and Serena Williams.

He is the current world number one ahead of the US Open, which starts at Flushing Meadows in New York on Monday. He has been a US Open finalist in four of the last five years.

In his role as a UNICEF Serbia ambassador, Djokovic visited preschools and kindergartens in his homeland to highlight the importance of investing in early learning.

His support and his own foundation have helped create more flexible, high-quality and inclusive preschool education for some of Serbia’s most vulnerable children, UNICEF said.

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