(Relaxnews) – Cookbook buyers are largely between the ages of 30 and 44 and make more than $75,000.
That’s the finding of industry tracker Bowker, which found that the majority of US consumers who buy cookbooks tend to belong to the upper-middle class. As reported byPublishers Weekly last week, 28 percent of cookbook consumers are between the ages of 30 and 44 while another 25 percent belong to the 18 to 29 age group.
In terms of household income, the biggest chunk of cookbook buyers — 21 percent — make between $75,000 (€55,700) and $99,900 (€74,200) a year.
Those who make more than $150,000 (€113,365) made up 19 percent of consumers.
The market research study also found that consumers prefer hardcover cookbooks, as nearly half or 49 percent of books purchased were hardcover, compared to 38 percent of paperbacks and 11 percent of ebooks.
And while 31 percent of consumers bought their books at large bookstore chains, virtual bookstores like Amazon and Barnes & Noble have become formidable rivals, as 29 percent of consumers bought their cookery books online.