Vietnam has been named as the second leading Asian destination after China in a widesweeping travel report. ©Denis Rozan/shutterstock.com

Vietnam has been named as the second leading Asian destination after China in a widesweeping travel report.
©Denis Rozan/shutterstock.com

(Relaxnews) – China, Vietnam and Myanmar have been named as up-and-coming powerhouses poised to lead the global tourism industry.

That’s the synopsis of more than 1,200 senior travel executives polled in a major trendspotting report released at the World Travel Market (WTM) in London this week.

“Asia is clearly the continent with the greatest travel and tourism potential,” said WTM senior director Simon Press. “China leads the way due to its 1.354 billion people, but there is a long list of Asian countries with great potential.”

The latest figures out of the UN’s World Tourism Organization reveals that international visitor numbers were up in Asia and the Pacific by six percent in the first six months of 2013. That figure rises to 7 percent in south Asia, and 12 percent in Southeast Asia.

China also surpassed the US and Germany to become the largest spender in international tourism in 2012: Chinese tourists dished out $102 billion USD — a whopping eight-fold increase since 2000, and a 40 percent spike from 2011.

The nine countries identified as major tourist destinations across Asia are, in order:

– China
– Vietnam
– Myanmar
– Indonesia
– Thailand
– Sri Lanka
– Malaysia
– Cambodia
– Philippines

The World Travel Market opened Monday in London and wraps up November 7. The four-day trade event is expected to attract nearly 48,000 attendees.

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