Apple touches up its iPod range

Friday, June 27th, 2014. Filed under: Apps Entertainment Music Online Science & Technology
The iPod Touch ©Courtesy of Apple Inc

The iPod Touch
©Courtesy of Apple Inc

(Relaxnews) – The entry-level iPod Touch gets a price cut and a feature boost for the summer.

Apple may have been pretty quiet this year when it comes to launching killer new products and reminding people why the company is considered one of the world’s most innovative. But it has been busy improving its existing devices and making them more desirable and accessible to consumers.

In April it upgraded the processors and cut the prices of its MacBook Air ultra-lightweight notebooks and at the beginning of June launched a new entry-level iMac all in one desktop which offers the same quality and design of the existing range but with a slightly less potent Intel chipset and a price tag that’s also $300 lighter.

And now, it’s at it again. The entry-level 16GB iPod touch, which the company launched 12 months ago for $229, is now $30 cheaper, yet has been upgraded so that it gets the same rear-facing 5-megapixel rear-facing iSight camera found on its more expensive siblings (until now, it only had a front-facing camera for video calling) and is also available in the same range of bright colors.

The new device goes on sale in the US today and is expected to start appearing on other country-specific Apple websites over the coming hours.

And despite costing $100 less than the 32GB model, the new 16GB iPod Touch boasts the same high definition retina display, the same processor and of course access to the App Store and over 1 million apps.

Although it was once Apple’s halo product and the device that bought the company back from the brink of extinction, the iPod is not the powerhouse it used to be, and some experts believe that it will soon be dropped from Apple’s product range altogether.

The iPod Touch hasn’t had a full refresh since 2012 and the current model is based on the same chassis and chipset as the iPhone 5. However, for parents that want to keep in contact with their children but are worried about them running up phone bills or eating through data allowances, the touchscreen device is a very good alternative to a smartphone for messaging, using apps, surfing the web and making video calls — wi-fi access permitting, of course.

ch/cm

Related posts

Can the Microsoft Surface Pro 3 really offer the best of both worlds?LG pads out tablet rangeSamsung focuses on selfies with latest cameraApple launches new iMacsThe best from a bumper IFAThree devices for mixing work with relaxationNokia launches first phabletLG first to offer OLED ultra-high-definition TVsSamsung launches world’s first flexible TVMusic, squared: Google reveals the CubeApple quietly launches new cut-price iMacDemand from Asia and South American consumers behind tablet growth in 2014What to expect from Apple’s October 22 eventThe iPhone launch: what we know so farMeet the Umeox X5, the world’s thinnest smartphone – but for how long?Turning the tables on the traditional home computerApple’s NeXT step: a look back at a historic business decisionWatch Robert Downey Jr. deliver Iron Man bionic arm to boy in viral videoLove stories by Baccarat: luxury crystal house releases elegant film trilogyIntel: tablets and 2-in-1s are the future of computing