(Relaxnews) – Adidas has unveiled its latest running innovation, the Energy Boost running shoe featuring the Boost cushioning technology, which the company claims provides the highest energy returns on the market. In the hope of competing with behemoth Nike, Adidas claims the Boost “will change running forever.”
The secret formula: thermoplastic beads fused together inside the sole, providing energy and bounce to keep a consistent spring in your step, all the way through a long course. The proprietary technology has been three years in the making, reports Forbes, though the company wasn’t specific about patent rights.
A worldwide launch is scheduled for February 27. The new Energy Boost running shoe will retail for $150 at Adidas stores and various specialty running chains.
Watch a video on the Boost shoes:www.youtube.com/watch?v=w2WDVs-_fBo