By Darryl John Esguerra
MANILA – President Ferdinand R. Marcos Jr. rallied Filipinos to embrace local films and television as part of nation-building, as he led the launch of the Responsableng Panonood Tungo sa Bagong Pilipinas (RP2BP) campaign’s infomercial, “Tara, Nood Tayo!”
Joined by First Lady Liza Araneta-Marcos and members of the First Family, the President said the campaign underscores government support for the creative sector as a vital driver of cultural identity, economic growth, and national pride.
“Kasama ang pribadong sektor, kaisa ninyo ako, ang aking pamilya at ang ating pamahalaan sa pagtangkilik sa pelikulang Pilipino at mga programang pangtelebisyon, dahil ang bagong Pilipino ay ipinagmamalaki ang kwentong Pilipino (Along with the private sector, I stand with you, my family, and our government in supporting Filipino films and television programs, because the New Filipino is proud of the Filipino story),” Marcos said in the four-minute-long infomercial.
The First Lady, a long-time advocate of arts and media, echoed the call, stressing the importance of fostering a culture of support for homegrown content among Filipino families.
The “Tara, Nood Tayo!” infomercial is part of the Marcos administration’s push to promote responsible viewing habits while encouraging audiences to choose Filipino films, shows, and creative content. It also celebrates the talents of Filipino artists, producers, directors, cinema operators, and distributors.
The initiative is spearheaded by the Movie and Television Review and Classification Board under Chairperson and CEO Lala Sotto, in partnership with the Presidential Communications Office, the Office of the Executive Secretary and the Philippine Information Agency.
Sotto thanked the President and the First Family for their “unwavering support,” saying the campaign reflects “a shared vision to uplift the Filipino creative industry while instilling a culture of responsible and informed viewing.”
Top networks including ABS-CBN, GMA Network, TV5, and AMBS-ALLTV are backing the campaign, pledging to nurture Filipino storytelling and safeguard the cultural and historical value of Philippine cinema.
The infomercial will air nationwide across traditional and digital platforms, with a special focus on reaching younger audiences, who play a crucial role in driving the growth of the country’s media and entertainment industries. (PNA)
